There is no doubt that China as the most populous nation on the planet has a vast pool of consumers and people with an ever-increasing disposable income. As China grows, the RMB appreciates and the globalisation of markets continues there are more and more opportunities for overseas companies (outside of China) to consider entering the mainland’s consumer market. Importing to China and having access to the local market is a complex process due to the trade restrictions imposed by Central Government.

Whether your strategy to penetrate the local Chinese market is initially through an importer or distributor, setting up your own sales office in the mainland to manage your sales plan at a local level or even setting up your own retail outlets, there will doubtless be practical implications that will need to be overcome including:

The distinct areas that ET2C can assist your company in this regard:

  1. Import & Distribution: Working as a traditional importer or agent, we would work with local distribution channels to ensure that your products were available to your target consumer.
  1. Ad Hoc Consultancy: We would be able to conduct any research that you would require at a local level, including market research (focus groups, statistical analysis etc), list generation and transfer pricing strategies.  
  1. Sales Platform: Using our infrastructure and licenses (that enable you to trade), we would provide you with a low cost, low risk solution to establishing a presence in China, whether a local sales and marketing office or retail outlets (we already have our own retail brand in Shanghai – See ‘our brands’ section of the website).

At ET2C, being committed to providing access to global markets, we are able to mitigate the risk exposure to your company and tailor solutions to your specific requirements. Whether it may be using our Chinese distribution channels, our licenses, our market research capability we are able to provide your company with the complete package. Our aim is to provide your company with the level of control that you require; for example we will enable your sales strategies to target specific consumers/companies or provide you with the ability to control your pricing strategies (if through an agent/importer this may not be possible). 

In addition, through our local partners we are able to offer Chinese warehousing capabilities to add to the distribution solution should your company require stockholding.

For more information, please contact us.